Program Focus
The retailer support program is built for stores that want authentic products, clearer brand storytelling and dependable wholesale pathways.
ARP pairs product access with practical guidance so partners can serve customers with confidence.
Support Pillars
Support covers assortment planning, brand positioning, and enquiry handling for bulk and institutional needs.
Partners also gain access to catalogues and local contact points for faster follow-up.
Who Should Apply
Independent sports retailers, multi-brand stores and specialty shops looking to expand authorized lines are a strong fit.
Share your store profile, priority sports and target customers when you reach out through the wholesale form.
Clear update — helpful for retailers planning next-season assortment.
Would love a follow-up on category priorities for clubs and academies.